From their website;
People are keen to use digital health services, but have little knowledge of those already on offer and are keener for them to support than replace traditional services
http://www.digitalhealth.net/digital_patient/45857/public-backs-but-doesn’t-use-digi-health
The article goes on to detail that there is a low awareness about digi-health sevices that are already available, for example only 4% know that they can access their own GP records online.